Latitude shortlisted for prestigious Econsultancy ‘Innovation in Multichannel Marketing’ Award
Latitude Digital Marketing has been shortlisted for the prestigious Econsultancy Innovation Awards 2012 from a pool of over 450 competition entries. Nominated for the Innovation in Multichannel Marketing category Latitude is recognised for its work with Anglian Home Improvements on integrating multiple channels across their marketing campaign. The strategy included the introduction of a real-time feedback loop to call centres for screening of lead relevancy, the innovative ad format “Spongecell” and a remarketing campaign, helping Anglian to maximise the exposure of their promotions and achieve higher conversion rates.
The Econsultancy Innovation Awards are a global celebration of groundbreaking innovation and success within the digital marketing industry. Latitude, who has recently acquired a string of accounts including Klick Fitness and Governor Money, is proud to be selected as an award finalist and recognised as a pioneer of new ideas in the digital field.
“Being nominated for this award reflects the incredible results in multichannel marketing that Latitude has achieved over the past year” Alex Hoye, CEO of Latitude, commented. “We are reaching our 6th year with Anglian Home Improvements and they continue to work with us because we consistently strive to stay ahead of the curve and deliver cutting-edge, innovative solutions during a time of fierce competition. We are excited to be a finalist and look forward to mingling with the industry’s most innovative thinkers.”
The winners will be announced by Econsultancy at the Award Ceremony in February 2012, held at the Hilton Park Lane Hotel.
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