Latitude story in Daily Telegraph

February 9, 2006
by Dylan Thwaites

A news story about Latitude today in today’s Daily Telegraph, about our business considering possible investment, is generating a great deal of speculation and commentary in the new media industry. So I thought it might be useful to put forward Latitude’s take, from my point of view.

The fact is that Latitude is the fastest growing, most successful UK company in the most rapidly growing area of online marketing. It’s only natural that there are plenty of parties who are interested in buying or otherwise investing in the business. As Latitude continues to go from strength to strength - in a very public way - the enquiries from such parties have only increased.

Obviously we won’t slam the door in anyone’s face if they are interested in helping to take us to the next level; likewise, we are not aggressively pursuing outside investment. In order to get on with the day to day work of servicing our clients, we appointed an independent finance house, LongAcre Partners, to vet these enquiries for us.

Please read the Daily Telegraph story with caution; much of it is speculation, and several aspects are not quite accurate.

Interesting as it is for us to be the subject of such frenzied contemplation, the important thing for Latitude’s people is to stay focused on our current, most critical business priorities. The daily business of achieving the highest possible ROI for our clients is where our attention is always concentrated; hence the appointment of LongAcre Partners to handle the unsolicited approaches we receive from both financial and trade parties. For us, the crucial job at hand is to keep up our momentum, and keep proving to our customers that Latitude lives up to the media hype.

Further press enquiries should be directed to Head of Marketing Jackie Danicki (email: ; direct line: 0207 395 2809; mobile: 07841 558 631).

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