Latitude Blog DIGITAL MARKETING MATTERS

• January 27, 2010
• by Duncan Fisher

• Digital marketing
• Homepage selection
• Microsoft
• Search engine optimisation (SEO)

In May last year Microsoft’s PR machine went into overdrive and their brand new search engine Bing was launched to much fanfare.

• July 31, 2009
• by Richard Gregory

• Homepage selection
• Microsoft
• PPC
• Yahoo

The deal has finally been announced this afternoon. So, what does this mean to the search industry?

• June 12, 2009
• by Richard Gregory

• Microsoft

Understandably, there is much talk about whether Microsoft’s re-skinned search engine, Bing, is “special” enough to eat into Google’s 90% share of market. I’m specifically fascinated by people’s praise for some of the new functionality, including local, Bing Image Search and video search.
Why?
The reality is most of these elements have Live Search and were [...]

• June 12, 2009
• by Duncan Fisher

• Digital marketing
• Microsoft
• PPC
• Search engine optimisation (SEO)

Whilst Microsoft released the name of their new search engine, Google barely flinched as it continued to make improvements for its users and advertisers. Below are some examples of releases Google has made throughout May, which come on top of the releases at the recent Google Searchology event:
For the user
Google Suggest updates: As you [...]

• May 28, 2009
• by Rob Watts

• Digital marketing
• Homepage selection
• Microsoft
• Search engine optimisation (SEO)
• Social media

Microsoft’s search engine Bing is certainly different. Whether it will create a seismic shift of users from Google is another story.

• January 27, 2009
• by Robert Weatherhead

• Google
• Microsoft
• PPC
• Yahoo

1. Relying on Google broad match

Very few Google Adwords campaigns we see use anything other than Google broad match.  Whilst utilising broad match will ensure you get maximum coverage on as many search terms as possible, it also means that you never truly know where your money is being spent. Your campaign clicks will show against [...]

• October 13, 2008
• by Robert Weatherhead

• Digital marketing
• Events
• Google
• Microsoft
• Online Sales
• Online display
• PPC
• Search engine optimisation (SEO)
• Social media
• Technology
• Yahoo

But reading between the lines, who actually wants to be JUST a search engine?  OK there is a fair bit of money involved in it, but for how long?  Agencies and clients alike are now looking for integrated digital marketing solutions to meet their expanding need for engagement throughout the buying cycle.  The large publishers [...]

• June 18, 2008
• by Richard Gregory

• Microsoft
• PPC

In previous months I would have been the first to point out the futility of Microsoft’s attempts to get a material share of the Search Advertising business. Danny Sullivan’s recent posting on Google’s growing dominance in the US market shows the scale of the challenge, and it’s a much bleaker situation in Europe.

Nevertheless, I came [...]

• May 30, 2008
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

It must be some good stuff they’re sprinkling on the cornflakes at the All Things D conference in San Diego. How else to explain IAC chief Barry Diller’s insistence that Google is “irrelevant” to the bottom line of his company, which owns Ask.com? Considering how integral relevance is to Google’s business, they might have been [...]

• May 28, 2008
• by Latitude

• Digital marketing
• Google
• Microsoft
• Online display
• PPC
• Technology

Bill Gates:

You make these bets and you stick with them for more than five years. You bet on graphics interface, you bet on Internet browsing. Here with search, we believe that we can take it and embed it in a broader experience.

He may believe that, but is it wise for Microsoft to bet on it?