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Latitude Digital Marketing today releases its Mobile Review analysing the rapid growth of Mobile and Tablet in 2011 and providing predictions for 2012. Mobile and Tablet are now responsible for 13.4% of all Paid Search clicks with 8,500 clicks arriving through Google - 2.5 times as many clicks as Yahoo and Bing Paid Search combined. A total of 11.9% of all website visits now come from Mobile and Tablet as consumer web behaviour proves increasingly multi-screen in nature.
Tablet usage surged in Q4 2011, with 48% Visitor growth against Q3 and a huge186% against Q1.
“Whereas 2011 was the year Mobile truly arrived and broke into the mainstream, we predict that the end of 2012 will see an estimated 7% of all website visits come through Tablet”, commented Alex Hoye, CEO of Latitude Digital Marketing. “Smartphone and Tablet are estimated to represent 20% of all Paid Search clicks by end of 2012. At this rate it’s clear that mobile will provide the majority of traffic – it is not a question of if, but when. Not only does this mean it is vital for businesses to get their mobile strategies right, but it also sets a challenge for businesses and marketers to remain prominent with the most relevant messaging, as the consumer moves between screens.”
Duncan Fisher, Digital Media Director at Latitude commented: “Nearly half of the UK population now has access to mobile web. Our research confirms that businesses need to think about their mobile strategies, not today but yesterday.”
Click here to get your copy of the Mobile Review.
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