MSN algorithm update & adCenter changes

July 18, 2008
by Duncan Fisher

It is all well and good making these changes at the back end but an important factor to advertisers is the ability to manage / implement changes effectively through the adcenter UI. When looking at managing multiple campaigns a search engine marketer must make decisions on where to spend his / her time most effectively. This is something that has caused advertisers frustration with the current adcenter UI, as it can be labour intensive to analyse and optimise accounts. Changes are afoot however, and we should see some improvements this quarter for both usability and reporting within the UI as well as the release of MSN’s answer to Adwords editor, ACE. This desktop tool is in beta currently and the functionality looks extremely beneficial to campaign management. So with improvements for advertisers to manage their ppc campaigns coupled with the algorithm updates should we start to see an increase in MSN’s PPC market share? Watch this space…