MSN Search and Win

February 16, 2006
by Latitude

With the debut of MSN Search and Win, it’s worth remembering what Latitude COO Richard Gregory had to say about the planned reward system for searchers when it was being planned. From Richard’s December commentary on MSN Search and Win:

In order to yield the best possible results, the rewards in search must lie at the right end of the value chain - with advertisers (who, after all, have the money), not users. Keep the incentive genuine and you’ll keep the ROI high. If anything is the name of the game, high ROI is it. It’s in no one’s interests to go down any other road.

…Meanwhile, some bloggers seem to have cracked the contest, listing keywords which are likely to trigger prize winnings through MSN Search and Win.