Online ad spend grows by half

May 25, 2007
by Latitude

Nothing but good news in this new report:

Online spend [in 2006] was up by 50%, in excess of £2bn, and now constitutes 10.6% of the entire market. In contrast, press was down by 2.7% to 43.7% (£8.4bn) and TV was down by 4.7% to 24.1% (£4.6bn).

Nothing but good news, that is, unless you’re a marketing director who is plunging spend into traditional press and TV…or direct mail and radio. Direct mail spend dropped 2.1 per cent to £2.32 billion, while radio fell 7.7 per cent to £534 million.