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Following the launch of the Google DoubleClick Ad Exchange, who better to seek an opinion on this than Satish Jayakumar, COO & CoFounder of European Ad Exchange AdJug.
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Today’s much anticipated announcement from the Big G takes the display revolution further.
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Users of Google this week will have noticed a subtle change in the way the search results are laid out, however, what are they going to do with the extra space?
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I currently have 3 takes on this move by Google:
The Google angle
To quote the Google blog:
“So now you can do things like see if your spouse is stuck in traffic on the way home from work, notice that a buddy is in town for the weekend, or take comfort in knowing that a loved one’s [...]
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But reading between the lines, who actually wants to be JUST a search engine? OK there is a fair bit of money involved in it, but for how long? Agencies and clients alike are now looking for integrated digital marketing solutions to meet their expanding need for engagement throughout the buying cycle. The large publishers [...]
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In principal, it seems very controllable - a piece of kit that involves as much management and nurturing as a search campaign with similar skills required from the campaign analyst. Learning’s can be gained quickly from the Data* gathered so a campaign can be optimised to a performance level targeted more quickly. As market conditions [...]
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The first skirmish ensued soon after the advent of the World Wide Web, with Netscape and Internet Explorer emerging as the two main adversaries. As Microsoft is wont to do, it began to dominate due to its ability to integrate directly into a computer’s operating system, its deep pockets (from which it could throw money [...]
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This is all very interesting and should please many a Facebook fan but the one thing to note from a display advertising perspective is that hidden amongst the changes to the layout is an additional advertising spot! Previously the Facebook display advertising format on their standard pages has been either a single skyscraper (served by [...]
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It is believed the new Ad Planner tool will gather information about websites from a range of sources, including its own search engine but also via third parties and consumer panels. Scepticism is racing across the blogs of the US digital media industry of course - such a tool must be neutral and not bias [...]
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Speaking on the Technorati website Richard Jalichandra, President and CEO, explained the reasoning behind the decision to enter the world of display advertising networks:
“Technorati was founded to help bloggers succeed and to bring audiences to blog content. Given our unique position of running a blog search engine, an ad network geared towards helping blog and [...]
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Google likes to play to their own rules, and so does China. The difference of course, is that Google belongs to the...
Thanks for your post on this Dave. I’ve just had a comment left on a post of mine today on the same topic...
It’s not just Americanisms. There are other examples where it’s replacing the results with the more...
Ha! Simon, only you could come up with a wince worthy pun like that.
Alex/Richard, Great MBO! Made the headlines today, well done! Sounds like we can expect even more upside in the...
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