Latitude Blog DIGITAL MARKETING MATTERS

• October 19, 2009
• by Mark Johnson

• Digital marketing
• Homepage selection
• Online Sales

On the 28th October the Toy Retailers Association will announce their ‘Top 12 Toys for Christmas’, which in the past has signified the start of the Christmas gifts season.

• August 19, 2009
• by Mark Johnson

• Digital marketing
• Homepage selection
• Online Sales
• Social media

I reported back in December last year that retail voucher searches were on the up and indeed they proved to be very popular over the Christmas period.

• July 1, 2009
• by Mark Johnson

• Digital marketing
• Google
• Homepage selection
• Online Sales
• PPC

Google is currently Beta testing its Plusbox tool for retail products in the UK and we are one of the first to be able to test it with our client IT247.com.

• April 17, 2009
• by Thibaut Pfeiffer

• Online Sales
• Social media

Richard Shepherd is Online Marketing Manager at PackYourBags Travel Store, one of Latitude’s clients. Latitude advise PackYouBags on all aspects of SEO and social media.
The start of spring means brand new stock for our Travel Store, with new lines of travel accessories and travel gear from many of our suppliers. It’s easy enough to put [...]

• December 3, 2008
• by Mark Johnson

• Digital marketing
• Online Sales

I know people are probably fed up with the constant talk of the “R” word, but it will definitely be playing a major role in how people spend over this festive period. I mentioned in my last post that 86% of shoppers will research Christmas shopping through the internet before buying in-store and that this [...]

• November 3, 2008
• by Mark Johnson

• Google
• Online Sales
• PPC
• Research
• Search engine optimisation (SEO)

In the past few years, we have seen a large increase in people buying Christmas presents online, with IMRG stats showing a 49.5% increase for December 2007 on the same period in 2006, and an increase in those that now do a lot of their research there too, even if they then decide to purchase [...]

• October 13, 2008
• by Robert Weatherhead

• Digital marketing
• Events
• Google
• Microsoft
• Online Sales
• Online display
• PPC
• Search engine optimisation (SEO)
• Social media
• Technology
• Yahoo

But reading between the lines, who actually wants to be JUST a search engine?  OK there is a fair bit of money involved in it, but for how long?  Agencies and clients alike are now looking for integrated digital marketing solutions to meet their expanding need for engagement throughout the buying cycle.  The large publishers [...]

• September 8, 2008
• by Robert Weatherhead

• Digital marketing
• Online Sales
• Online display
• Social media

The first skirmish ensued soon after the advent of the World Wide Web, with Netscape and Internet Explorer emerging as the two main adversaries. As Microsoft is wont to do, it began to dominate due to its ability to integrate directly into a computer’s operating system, its deep pockets (from which it could throw money [...]

• August 7, 2008
• by Robert Weatherhead

• Digital marketing
• Online Sales
• Online display
• Social media

This is all very interesting and should please many a Facebook fan but the one thing to note from a display advertising perspective is that hidden amongst the changes to the layout is an additional advertising spot!  Previously the Facebook display advertising format on their standard pages has been either a single skyscraper (served by [...]

• July 3, 2008
• by Stuart Thurstan

• Digital marketing
• Google
• Online Sales
• Online display

It is believed the new Ad Planner tool will gather information about websites from a range of sources, including its own search engine but also via third parties and consumer panels. Scepticism is racing across the blogs of the US digital media industry of course - such a tool must be neutral and not bias [...]