Paid Media – In the news this week
Display Emojis in Google PLA URLs
“Remember all the emojis that were showing up in Google Search results in titles, URLs and descriptions until Google pulled the plug on them two months later?
Well, they are back… although not in the organic search results this time.”
AMP Will Support Ads from 20+ Networks at Launch.
“In a new blog post from the AMP Project, they announced that over 20 ad technology companies, including Outbrain, Moat and Kargo, are all on board to have their
ads ready for the AMP launch in Google search results next month.”
Math! Now Available Right In AdWords Custom Columns.
“Custom columns in Google AdWords launched a little over a year ago to enable marketers to segment existing metrics in the interface reporting.
Now, Google is introducing a nifty addition to custom columns: Custom Formulas.”
“Today, we’re rolling out the AdWords app on iOS to all AdWords customers globally – you can download it from the App Store. With the AdWords app, many campaign
activities can now be managed while you’re on the go from the convenience of your iPhone.”
Facebook Audience Network Opens Up To Mobile Web.
“In a head-on challenge to Google, Facebook advertisers can now access native ad inventory across mobile apps and websites.”
Twitter To Up The Ad Ante With 30-Second Skippable Pre-Roll Ads.
“Twitter’s ad product is evolving into longer form pre-roll advertisements, up from six seconds to 15 or 30.”
Twitter Has Stopped Showing Ads to Some of Its Most Valuable Users.
“For the past few months, Twitter has stopped displaying ads, or has dramatically reduced the number of ads it displays, to a small group of some of its most prominent and active users.
For those people, Twitter is an ad-free, or nearly ad-free, experience.”
Study: Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video Surge.
“2015 was the year of the ad on Instagram. Brand Networks released a report breaking down costs across verticals, popularity of ad types and much more.”
Facebook Lead Ads: Good Keeps Getting Better
“Lead Ads will now have two new ways to inform users what it is they’re signing up for. One is called a “context card.” The other new way will be combining the Carousel ad format into the Lead Ad format.
Also, Lead Ads will soon start to be an option outside of only mobile!”