Latitude Blog DIGITAL MARKETING MATTERS

• March 12, 2010
• by Duncan Fisher

• PPC
• Technology

To manage paid search accounts with sizeable inventories requires a combination of search marketing expertise and strong technology.

• March 8, 2010
• by Melanie Hatton

• Google
• Homepage selection
• PPC

The search engine’s sponsored search results services, such as the Google Adwords service, have been the battleground of a legal dispute between brand owners, their competitors and the search engines for several years now.

• February 24, 2010
• by Stephen Murphy

• Google
• Homepage selection
• PPC

So… Google is going after the credit card market.

• February 18, 2010
• by Simon Whittick

• Events
• PPC
• Search engine optimisation (SEO)

As SES London draws to a close today we set our eyes on one of the next big search events in London, SMX London 2010. SMX is one of the few search events on the circuit which is targetted at experienced search marketers. The conference looks at some of the most advanced and innovative search [...]

• February 17, 2010
• by Neil Fairweather

• Digital marketing
• Homepage selection
• PPC

As much as I’d like to sit here and write down my thoughts on who is going come through at the Grand National and Gold Cup on my company blog, unfortunately I have to leave that to the experts.

• January 18, 2010
• by Duncan Fisher

• PPC
• Yahoo

With all the fallout from the Bing / Yahoo deal and less than favourable trends last year, you could be forgiven for expecting Yahoo Search to continue to lose UK market share in 2010. Depending on which reports you read, it has dropped considerably from between 8 -9% to between 5 -6 % of total [...]

• January 14, 2010
• by Simon Whittick

• Affiliate marketing
• Events
• Homepage selection
• PPC
• Search engine optimisation (SEO)

We will have a big presence at one of the UK’s leading SEO & PPC events, SES London 2010.

• January 13, 2010
• by Simon Whittick

• Google
• Homepage selection
• PPC
• Search engine optimisation (SEO)

It’s the third biggest economy in the world with staggering GDP growth over recent years, yet Google has decided China is no longer worth getting out of bed for. So what happened there?

• September 1, 2009
• by Paul OConnor

• Featured articles
• Homepage selection
• PPC
• Technology

So far my musings have centred on Twitter purely because it is the most utilised example of the real-time search concept in action. There are plenty of other people at the party but they draw heavily on Twitter’s functionality.

• August 18, 2009
• by Paul OConnor

• Digital marketing
• Homepage selection
• PPC
• Search engine optimisation (SEO)
• Social media

Real-time search has been a hot topic amongst online aficionados of late and it is no wonder.