Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
It is mid August and most people are going on their summer holidays. Are consumers really planning four months ahead? Are the jingle bells already ringing? Let’s find out….
The trend graph provided by Google Insights below, suggests that consumers are already considering where they will host their Christmas party. If you are in the events [...]
So they’ve finally done it. As inevitable as the sun rising each day or English World Cup disappointment, Google have aligned their UK trademark policy with the US
read thisAfter running some sizeable WAP and SMS campaigns with the like of MTV and Channel 4 10 years ago in a previous life, I became quite cynical about the mobile marketing space.
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Adwords has a number of settings, all of which can be used to ensure your AdWords campaign is targeted and refined.
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So, the last couple of week have been busy on the events front here.
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A PPC campaign is never perfect. It can always be optimised, tested and refined. For a long time, PPC manager have been looking to answer the following questions
1) What is a good Click Through Rate (CTR)?
2) What is a good Cost Per Click (CPC)?
3) What is a good Return On Investment (ROI)?
Obviously the above is [...]
I have been managing PPC campaigns for nearly 5 years now, and in November I became a parent for the first time.
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So it was a busy first day at SMX yesterday and our COO Richard Gregory was amongst many involved in the various panels and presentations.
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Excel is an excel-lent tool for managing and analysing PPC campaigns.
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Many companies benefit, and also suffer, from the impact of trends and new products entering the market.
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I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
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