Profile: Marathon man sprints ahead to bring change in Latitude

July 1, 2009
by Thibaut Pfeiffer

Alex Turner meets ALEX HOYE, chief executive of Warrington digital marketers Latitude Group

RUNNING a marathon is a gruelling physical challenge, made no easier by the biological clock slipping the wrong side of 40.

At the other end of the pain-pleasure spectrum is a trip through 50 chateaux in the Médoc region of south-west France, calling in at the vineyards along the way to indulge in wine and fine French food of oysters, cheese and steak.

Alex Hoye, though, will spend a Sunday in September combining the two pursuits as he joins 8,499 other runners in the Marathon du Médoc – where the 26-mile course is punctuated by 23 wine stations.

But then Hoye, chief executive of Warrington-based digital marketing agency Latitude Group, doesn’t seem content with doing just one thing at a time.

Read more on the Liverpool Daily Post.

0 Comments