Search saturation? As if.

July 12, 2006
by Latitude

Today I presented at ValueClick’s Commission Junction University about how to monetise blogs, RSS feeds, and other ‘user-generated content’ (a term closely vying with ‘Web 2.0’ for most overused, least understood buzzword of 2006). CJ is an affiliate marketing business, so the focus was very heavily on what they call ‘performance marketing’.

During the course of the day’s presentations and panels, it was nice to see Latitude client Betfair win an award for their willingness to experiment and innovate in their online marketing. Betfair’s Matthew Howe was on hand to accept their statuette, and also to participate in the search panel earlier in the day. The most amusing moment had to be the dumbfounded expressions on everyone’s face when asked if PPC had reached a saturation point. In the words of one panelist: “Not even close.”