SES Chicago 2006 Day One Schedule

Its that time of year again; cold windy it must be SES Chicago! Todays schedule is split into four sessions and includes the following topics

9:00am – 10:30am

Compare & Contrast: Ad Program Strategies

Video Search Optimisation

Business Issues for the Small SEM Shop

11:00am – 12:30pm

Drive traffic to your site with Google

Ads in a Quality Score Network

Business Issues For The Big SEM Shop

2:00pm – 3:30pm

Putting Search Into The Marketing Mix

Working with Ad Agencies

Podcast and Audio Optimisation

4:00pm – 5:30pm

Working With Clients

Ad Testing: Research & Findings

Advertising In Social Media

Old favourites like Ad program research and strategies are covered along with “newer” technologies such as Podcasting and Social Media Optimisation.

If you would like how any of these topic could help your online strategy, please contact us via our enquiry form.

Latitude Group