Latitude Blog DIGITAL MARKETING MATTERS

• February 10, 2010
• by James Lowery

• Digital marketing
• Google
• Homepage selection
• Search engine optimisation (SEO)
• Social media

Yesterday, Google launched their new Buzz service as a new product that appears to be designed to help users bring all of their social media content together in one place.

• November 12, 2009
• by Rob Watts

• Homepage selection
• Social media

Google Social Search is part of Google’s strategy to position itself as more of a social entity.

• September 18, 2009
• by Ed Brocklebank

• Digital marketing
• Social media

Tonight Derren Brown will once again enter our minds and attempt his most hypnotic effect yet. The UK’s most talented psychological illusionist claims that he will literally ‘glue viewers to their seats’ in his new show “How To Control The Nation”.
Mr. Brown might have managed to predict the lottery last week, but his most impressive [...]

• August 19, 2009
• by Mark Johnson

• Digital marketing
• Homepage selection
• Online Sales
• Social media

I reported back in December last year that retail voucher searches were on the up and indeed they proved to be very popular over the Christmas period.

• August 18, 2009
• by Paul OConnor

• Digital marketing
• Homepage selection
• PPC
• Search engine optimisation (SEO)
• Social media

Real-time search has been a hot topic amongst online aficionados of late and it is no wonder.

• July 9, 2009
• by Simon Whittick

• Homepage selection
• Social media

Twitter is maturing, so where are the early adopter going to find their next social media fix? And can Twitter evade an inevitable maturity?

• May 28, 2009
• by Rob Watts

• Digital marketing
• Homepage selection
• Microsoft
• Search engine optimisation (SEO)
• Social media

Microsoft’s search engine Bing is certainly different. Whether it will create a seismic shift of users from Google is another story.

• May 16, 2009
• by Latitude

• Social media

This week has been interesting for pro-social media types and alarming for some major international brands. M&S, Chelsea Football Club and the Prime Minister all forgot about the ability social has to damage a brand or reputation.
Case 1, YouTube
Even by the usual inept PR standards of No 10, the PMs cringeworthy performance on YouTube demonstrates [...]

• May 16, 2009
• by Thibaut Pfeiffer

• Social media

Greg Ralph is Managing Director at Solopress. Latitude advises Solopress on all aspects of SEO and social media.
When we developed our new website in spring 2008, we thought about how to make the customer experience and navigation better. An important part of this was creating open lines of communication giving visitors a voice, so we [...]

• April 17, 2009
• by Thibaut Pfeiffer

• Online Sales
• Social media

Richard Shepherd is Online Marketing Manager at PackYourBags Travel Store, one of Latitude’s clients. Latitude advise PackYouBags on all aspects of SEO and social media.
The start of spring means brand new stock for our Travel Store, with new lines of travel accessories and travel gear from many of our suppliers. It’s easy enough to put [...]