Spot the difference
- June 17, 2009
- by Alex Hoye
In the words of the great Rolf Harris “can you tell what it is yet?”
Well, you have likely spotted that our website has changed as part of our brand re-launch from earlier this year. The re-launch reflected our focus on performance and our diversifying product range as well as evoke who we are: A client-driven, consultative organisation which combines advanced technology, creativity and unmatched analytical talent. We have continued to evolve since then with our launch of a new conversion analytics service and a £1m investment in technology.
The new website has modernised to deliver on the values that our new brand evokes. As such, we hope that from the new site you will find an improved user experience, improved technology and information that reflects our position as a leader in digital marketing. We will also be using conversion analytics packages on our site and will share the results on our blog to show you the value that testing can provide to your bottom line.
Interestingly, our blog has become an important part of our brand, with industry experts recommending it. Our new blog aims to continue delivering this insight, albeit on a more interactive platform, as well as with a new name; Digital Marketing Matters. This will mean you can continue to benefit from our experts knowledge here, as well as interact with them more effectively.
As part of the new website launch we are also opening up our, previously client only, newsletter to everybody. Our newsletter includes features such as 5 must read articles of the week, our latest blogs and it is also where we first reveal our recently launched finance, retail and travel quarterly summaries. To subscribe to the newsletter go to the homepage and enter your email in the relevant box.
We hope you like it and as always we like to be interactive and welcome your feedback, so please leave comments below or email marketingteam@latitudegroup.com.
7 Comments
DIGITAL MARKETING MATTERS
RobBothan (Robert Nicholson)
Looks great – and its fast to load which is always good!
Well done and hope the site redesign didnt cause too many late nights/headaches!
Any recommendations to follow about how to do redesign work?