Starting Your Digital Career
- July 15, 2013
- by Emma Martindale
Recently, I was given the task of speaking at The IDM EmployAbility Forum at Google’s London HQ on the topic of graduate employment in the digital sector and how best to prepare graduates for their future careers. Highlights from the event are available on the IDM‘s website. It’s only been a year since I graduated so this remains a hot topic for me. Below are my top tips on how to improve your chances of landing a job in digital:
Spruce up your social media presence
It’s no secret that most potential employers will have a nosy at your social media profiles. So if there’s photos of you in uncompromising positions from University on Facebook or any potty-mouthed Twitter posts, then consider making them private! Employers want to see candidates with personalities, but avoid looking unprofessional as employees are an extension of the brand. It’s also highly advisable to register for a LinkedIn account too and build up your professional contacts.
Find out as much as you can about the company who are interviewing you. Explore the client base, company history, products offered and any examples of work which have been published. You never know, it might so happen that your dissertation is highly relevant to one of the clients of the agency.
Any work experience gained in marketing will help tremendously with an application. You’ll be able to relate interview scenarios to your previous roles and will demonstrate how capable you are for the job in question. This experience doesn’t have to be gained through a University placement year either – undertaking a voluntary position or internship shows initiative beyond the requirements of your University accreditation.
Develop industry knowledge and training
Interested in working in SEO? Buy yourself a domain name, a hosting package and set up your own blog! If you use a platform such as WordPress.org then you will be able to edit your content in order to appear higher in search engine results pages. Fancy yourself as a PPC maestro? Set aside £20 and run a test campaign on Google AdWords for a small business or indeed your own website. Anything you learn from testing these campaigns can be used as discussion points in interviews and will sound much better than talking about how many Facebook friends you have or which celebrity last retweeted you.
Show a willingness to learn
Digital marketing is a specialist field and the chances are that very few graduates will have had much exposure to the ins-and-outs of digital campaign management. This shouldn’t be seen as a negative though- as long as you show potential and a passion for learning, we can help with your training in-house!
Feeling inspired and think you’ve got what it takes to be an online marketer? Check out Latitude’s careers page!