Latitude Blog DIGITAL MARKETING MATTERS

• July 9, 2009
• by Simon Whittick

• Homepage selection
• Social media

Twitter is maturing, so where are the early adopter going to find their next social media fix? And can Twitter evade an inevitable maturity?

• June 26, 2009
• by Andrew Harris

• Research

In the late 90’s we witnessed a knowledge, communication and connection revolution. The “internet boom” saw the creation of some of the largest businesses today. This brought unimaginable innovation and creativity. Old markets were re-energised and new markets established. The internet and search is now deeply engraved into our everyday lives and society. This document [...]

• June 12, 2009
• by Richard Gregory

• Microsoft

Understandably, there is much talk about whether Microsoft’s re-skinned search engine, Bing, is “special” enough to eat into Google’s 90% share of market. I’m specifically fascinated by people’s praise for some of the new functionality, including local, Bing Image Search and video search.
Why?
The reality is most of these elements have Live Search and were [...]

• June 12, 2009
• by Alex Hoye

• Digital marketing
• Homepage selection

Here are my thoughts on the good, the bad and the implications of Bing.

• June 12, 2009
• by Duncan Fisher

• Digital marketing
• Microsoft
• PPC
• Search engine optimisation (SEO)

Whilst Microsoft released the name of their new search engine, Google barely flinched as it continued to make improvements for its users and advertisers. Below are some examples of releases Google has made throughout May, which come on top of the releases at the recent Google Searchology event:
For the user
Google Suggest updates: As you [...]

• May 28, 2009
• by Rob Watts

• Digital marketing
• Homepage selection
• Microsoft
• Search engine optimisation (SEO)
• Social media

Microsoft’s search engine Bing is certainly different. Whether it will create a seismic shift of users from Google is another story.

• May 16, 2009
• by Richard Gregory

• Digital marketing

It was a sad moment for paid search this week, as we received confirmation that MIVA is closing down its UK operation following the sale of MIVA media to Adknowlege in March.
When I joined Latitude (then Corporem Global) in 2002, MIVA (then Espotting) was one of the largest paid search providers, delivering over 70% of [...]

• April 17, 2009
• by Neil McCarthy

• Digital marketing
• Research

This week IAB presented their 2008 advertising spend figures, which showed that the future is bright for online advertising in 2009.
The data shows that Internet advertising continues to buck wider advertising industry trends, with spend rising 17% to £3.3bn in 2008 from £2,812.6m in 2007. However, there was a slight slowdown of internet marketing ad [...]

March 2010  

12: Latitude & Kenshoo equals = 85 % > efficiency & 80% > performance
08: Keyword Infringement? The case continues. And, while we’re at it, just what is Google selling?

February 2010  

24: Credit where Credit’s due: Google enter Credit Card Comparison Market
18: SMX London: 15% discount for our blog readers
17: PPC tips for the Grand National [...]

• February 23, 2009
• by Alex Hoye

• PPC

We consider the IP of client keywords exactly that – the property of our clients. We believe agencies should be renewed on their own merits, not due to fear of unfair disruption should they choose to leave for whatever reason in the future. We have confidence in our ability to provide insight and execution on [...]