Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
Display Advertising was the internet’s first advertising model, yet it has come a long way since the days of the first banner ads.
The Basics
Display Advertising is the closest thing to old-fashioned advertising on the internet. You, the advertiser, buy space on someone’s website and put a creative ad in that space. If the ad is [...]
Online users exposed to both search and display advertising campaigns are 244% more likely to purchase the advertiser’s products and services.
Yahoo
Reach and Response
Display advertising is not just a vehicle for direct response conversion; it can do much more. It can be a major driver of traffic for your website, a method of increasing brand awareness [...]
Don’t just get your brand out there; make sure it’s seen in the right place, at the right time, by the right people. We optimise and improve the performances of your display campaigns.
read thisGet inside our heads andbenefit from our expertise
We could spend a long time telling you that we know what we’re talking about, or we could just show you. However much experience you have of digital marketing – whether you’re a complete newbie or a seasoned practitioner – we’re confident our insights will be of benefit [...]
We are one of the largest and longest-established digital marketing agencies in the UK, with expertise in search engine optimisation, pay per click and display advertising, social media, conversion analytics and affiliate marketing.
read thisA coordinated, strategic and long-term approach to digital marketing
In short, if it’s digital marketing, we do it. We offer the whole range of digital marketing services, on a stand-alone or integrated basis. Whatever you need, our approach is always holistic, meaning we can maximise your return from all your online and offline activity.
Find out what [...]
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In principal, it seems very controllable - a piece of kit that involves as much management and nurturing as a search campaign with similar skills required from the campaign analyst. Learning’s can be gained quickly from the Data* gathered so a campaign can be optimised to a performance level targeted more quickly. As market conditions [...]
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It is believed the new Ad Planner tool will gather information about websites from a range of sources, including its own search engine but also via third parties and consumer panels. Scepticism is racing across the blogs of the US digital media industry of course - such a tool must be neutral and not bias [...]
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The Incredible Hulk movie is expected to attract crowds in Spain today, thanks to a sleek rich media campaign supporting its launch. For today only (June 20), the green beast takes over MSN Spain’s homepage to promote the release of the Universal Pictures action movie in Spain. The campaign, which uses technology developed by Eyeblaster [...]
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Speaking on the Technorati website Richard Jalichandra, President and CEO, explained the reasoning behind the decision to enter the world of display advertising networks:
“Technorati was founded to help bloggers succeed and to bring audiences to blog content. Given our unique position of running a blog search engine, an ad network geared towards helping blog and [...]
read thisAre you thinking of switching agency? Looking to outsource? Or do you just want to be sure you're not missing a trick or two?
Whether you're looking to start a new PPC or SEO campaign, or outsource your existing one, Latitude Express offers a solution tailored to smaller budgets.
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