Blog Articles

Sporadic. Sometimes a little bit controversial. Always helpful.
This is what our blog articles aim to be.

New Google, New SEO

New Google, New SEO

Larry Page thinks big and he thinks differently.  Back in 1996 when he and Sergey Brin were working together on a project at Stanford University, he recognised that the...

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SEO

Does PPC Complement or Cannibalise Organic Traffic?

Does PPC Complement or Cannibalise Organic Traffic?

If you work in the field of PPC marketing, chances are that you will have heard questions such as “why waste money on PPC ads for terms where we already rank high in the...

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SEO, PPC, Integrated

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Great data helps us do our jobs.  Data informs our decisions.  Because data is so important to us, we invest a massive amount of time in making it easier to understand...

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SEO, CRO & Analytics

Doing the Knowledge Google Style

Doing the Knowledge Google Style

Over the past few years we’ve seen a lot of changes from Google which are about streamlining access to information.  They have things like the 'one box' which provides a...

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SEO

5 Digital Marketing News You Need to Know About Right Now

5 Digital Marketing News You Need to Know About Right Now

If you only have 20 minutes to read up on the latest developments in the digital marketing sector, you've come to the right place. We've put together our thoughts on the key...

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SEO, PPC, Integrated, Social Media, MENA, Facebook, Google

Technical SEO Considerations Based on Global and Regional Search Engine Targeting

Technical SEO Considerations Based on Global and Regional Search Engine Targeting

So, you have researched which regions and search engine you should target as a priority and also identified what SEO tactics are required to achieve your organic traffic goals so...

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SEO

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