Latitude Blog DIGITAL MARKETING MATTERS

• March 12, 2010
• by Duncan Fisher

• Homepage selection
• PPC
• Technology

To manage paid search accounts with sizeable inventories requires a combination of search marketing expertise and strong technology.

• September 22, 2009
• by Mark Johnson

• Digital marketing
• Technology

Often managing large inventory retail clients can be both difficult and time consuming because of the sheer volume of daily changes to stock levels and price changes. If products come in or out of stock it means that ad groups related to that product will need pausing/unpausing. If there are changes to prices then ad [...]

• September 7, 2009
• by Neil Fairweather

• Google
• Homepage selection
• Technology

Love it or loath it Google is an increasingly dominant force, in the same way Microsoft was in the 90’s and IBM in the 80’s.

• September 1, 2009
• by Paul OConnor

• Featured articles
• Homepage selection
• PPC
• Technology

So far my musings have centred on Twitter purely because it is the most utilised example of the real-time search concept in action. There are plenty of other people at the party but they draw heavily on Twitter’s functionality.

• October 13, 2008
• by Robert Weatherhead

• Digital marketing
• Events
• Google
• Microsoft
• Online Sales
• Online display
• PPC
• Search engine optimisation (SEO)
• Social media
• Technology
• Yahoo

But reading between the lines, who actually wants to be JUST a search engine?  OK there is a fair bit of money involved in it, but for how long?  Agencies and clients alike are now looking for integrated digital marketing solutions to meet their expanding need for engagement throughout the buying cycle.  The large publishers [...]

• September 3, 2008
• by Latitude

• Digital marketing
• Google
• PPC
• Search engine optimisation (SEO)
• Technology

The first point to note is that although Google Suggest is out of beta, there hasn’t been a complete rollout to all users. Presently, suggestions only appear on the home page of the Google.com domain and not in the search results page itself.

‘Suggest’ clearly enables Google to influence which keywords users search with and which [...]

• September 1, 2008
• by Latitude

• Digital marketing
• Google
• PPC
• Search engine optimisation (SEO)
• Technology

1. Google will now calculate the quality score of your keywords at the time of the search query.

2. Google has replaced the “minimum bid” metric with “first page bid.”

3. Finally, Google will no longer mark search ads as “inactive for search.”

In the long term, it will be interesting to see what direction these changes take [...]

• August 28, 2008
• by Latitude

• Digital marketing
• Google
• PPC
• Research
• Search engine optimisation (SEO)
• Technology

An advanced adaptation of Google Trends, Insights is a more tuneable version of this established but basic tracking device. It makes data filterable by location, time period and search category, allowing advertisers to view trends in a number of predefined business sectors.  Further to this, Insights can also show us what the most popular search [...]

• July 17, 2008
• by Duncan Fisher

• Digital marketing
• Google
• PPC
• Technology

We have done some initial analysis against our own client base and on specific key terms have found the Google search volumes were only 17% higher on average. This difference may sound a lot but believe me it isn’t. Below is a screenshot of the new tool in action.

The only down side of this tool [...]

• July 10, 2008
• by Stuart Thurstan

• Digital marketing
• Google
• PPC
• Research
• Search engine optimisation (SEO)
• Technology

This will affect the sub prime terms on Google. Google have forced their way to the top of their own system (breaking their own rule on title character length) to carry out this 1st vertical search trial in finance. If this proves a successful test it will pave the way to vertical monetised solutions for [...]