Technorati Launches Display Advertising Network

June 19, 2008
by Robert Weatherhead

Speaking on the Technorati website Richard Jalichandra, President and CEO, explained the reasoning behind the decision to enter the world of display advertising networks:

“Technorati was founded to help bloggers succeed and to bring audiences to blog content. Given our unique position of running a blog search engine, an ad network geared towards helping blog and social media publishers at every level to make some money just made sense.”

The beauty of the Technorati display network will be the extremely targeted content based nature of it. The network will give advertisers the ability to target specific segments with very niche interests. This integration of display and social media will be what industry analysts will be watching with interest. Facebook’s targeted advertising has generated mixed results for advertisers trying to use display advertising in the social networking space, so it will be interesting to watch how display advertising works in Technorati’s blogosphere.