This Is What I Do: Alex Hoye, Latitude (MediaWeek)

July 8, 2009
by Thibaut Pfeiffer

mediaweek

What does your job involve?

I primarily direct the strategy of the company, ensuring we consistently innovate in a fast-moving industry. In Q4 last year, we were investing in technology; in Q1 this year, I spent a lot of time launching our conversion analytics product and now I’m focusing on expanding our online display and affiliate marketing products.

What’s it like working for Latitude?

It’s a tight-knit and youthful company with a lot of talent. One of the mantras we ask ourselves is whether we run the company the way we’d tell our clients to do it. It’s easy to talk about being nimble and leveraging the power of collaboration, but we like walking the walk. Whether we are on our wiki site (Wikitude), our internal blog (yes, alas, Blogitude), or Yammer, we are always sharing ideas.

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