Turn on, Tune in, Check- in: Strategies for maximising location based services – Part 2
- October 4, 2010
- by Matt Holmes
On Friday I gave an introduction to the key players in location based marketing at the moment and we looked at the 1st of 3 key strategies to get the most out of it (if you missed it you can find it here http://www.latitudegroup.com/blog/location-based-marketing-part-1). In today’s blog, we’ll take a look at the 2nd strategy and why location based services are growing so quickly.
Create awareness of your venue & get to know your customers
When a user checks into your venue on any of the main check-in services, they have the option to post their whereabouts to Facebook and Twitter, alerting their circle of friends/followers to their location and giving them the option to post a comment or tip about the venue. Also, if users have their Foursquare account synced up to their Twitter account, their achievements (becoming Mayor or earning a new badge) are automatically tweeted to their social circle.
Foursquare has recently put more of an emphasis on leaving tips at a venue (i.e. “ask the barman for a Singapore Sling, it’s not on the menu but its epic”) and allows people to add tips to a to-do list to cross them off. Users can also view nearby tips to help them decide where to go and if they check-in near a venue with a special, they are alerted with a bright yellow “special nearby” flag. You can use this to draw people into your venue.
A check-in on Facebook Places will alert the user’s friends to their location via their newsfeed, helping people to discover new places and help you increase your visibility as a business.
One of the key driving factors behind location based services is to help people discover their city and uncover new places to go, as well as, sharing discoveries with friends and their social network. Consumers are becoming more willing to share the details of their location if it’s something they can opt-in to and they are receiving something they consider valuable in return.
Foursquare provides the business owner with real time stats about the people that are checking in to their venue including:
- most recent visitors
- most frequent visitors
- the time of day people check in
- total number of unique visitors
- histogram of check-ins per day
- gender breakdown of customers
- portion of Foursquare check-ins broadcast to Twitter and Facebook
As the service continues to grow, these stats can give you vital information about your customer base which you can factor into your business decisions. Tomorrow in the final part of the blog we’ll look at giving customers an experience and an interesting stat about the future of location based marketing.
Latitude Digital Marketing can help you to:
- Establish your marketing goals, independently or as part of a social media strategy
- Analyze your customer’s location and mobile habits and develop your approach to location based marketing
- Determine the best platforms for your brand
- Execute your geo-targeted campaign, measure the results and refine