Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
We all agree that Social Media is now huge. The stats released recently have all been mindboggling.
Facebook has announced 500million users!
Twitter is reporting 50million tweets every day!
YouTube is claiming 24hours of video is uploaded onto Youtube EVERY minute.
However… to truly understand the opportunity available within the digital marketing landscape, you need to understand who is [...]
Adwords has a number of settings, all of which can be used to ensure your AdWords campaign is targeted and refined.
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A PPC campaign is never perfect. It can always be optimised, tested and refined. For a long time, PPC manager have been looking to answer the following questions
1) What is a good Click Through Rate (CTR)?
2) What is a good Cost Per Click (CPC)?
3) What is a good Return On Investment (ROI)?
Obviously the above is [...]
Excel is an excel-lent tool for managing and analysing PPC campaigns.
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Following on from my Keyword Infringement blog post earlier this month, this morning’s judgement from the ECJ heralded a victory to Google
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Latitude donated half the money to a project in Warrington and half the money to a project in London. The Warrington funds (picture of Richard Gregory handing the cheque over below) will go to the Butterfly project which helps the families of Children with terminal illnesses by offering support, care and guidance. The money will [...]
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Robert Scoble has already started a huge discussion and there is a mixed reaction to the service so far, but most the SEO/Ms I know are opposed to the scheme and many have promised to quit following any magpie users.
Personally I think there are many options to monetising twitter, but I think this method is [...]
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Online outshines offline
Signs of the credit crunch become evident when you compare online growth to the same period in 2007. The 06-07 growth of 41.3% (£417.1m) is larger than the 07-08 growth for the same period of 21% (£348.2m). This can partly be attributed to the economic downturn, but also the maturing of the online [...]
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It seems a day doesn’t go by when we’re not hearing about the impact of the credit crunch on our economy and what it means for businesses. So it’s only natural that Search Marketers should be speculating on the longer term impacts of the current economic environment on our industry.
While some analysts have suggested that [...]
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I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL
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