Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
Latitude donated half the money to a project in Warrington and half the money to a project in London. The Warrington funds (picture of Richard Gregory handing the cheque over below) will go to the Butterfly project which helps the families of Children with terminal illnesses by offering support, care and guidance. The money will [...]
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Robert Scoble has already started a huge discussion and there is a mixed reaction to the service so far, but most the SEO/Ms I know are opposed to the scheme and many have promised to quit following any magpie users.
Personally I think there are many options to monetising twitter, but I think this method is [...]
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Online outshines offline
Signs of the credit crunch become evident when you compare online growth to the same period in 2007. The 06-07 growth of 41.3% (£417.1m) is larger than the 07-08 growth for the same period of 21% (£348.2m). This can partly be attributed to the economic downturn, but also the maturing of the online [...]
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It seems a day doesn’t go by when we’re not hearing about the impact of the credit crunch on our economy and what it means for businesses. So it’s only natural that Search Marketers should be speculating on the longer term impacts of the current economic environment on our industry.
While some analysts have suggested that [...]
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It is all well and good making these changes at the back end but an important factor to advertisers is the ability to manage / implement changes effectively through the adcenter UI. When looking at managing multiple campaigns a search engine marketer must make decisions on where to spend his / her time most effectively. [...]
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Google has changed its trademark policy in the UK: +869% of CPC increase? -700% of CTR? Forget what you’ve heard, here is the truth.
Latitude Brand Term Index has been monitoring the Cost Per Click (CPC) and the Click Through Rate (CTR) of Latitude’s clients’ brand terms over the last 2 months, since Google changed its [...]
Following on from our first and second Latitude Brand Term Index graphs please find below the most recent graph.
The idea of the Latitude Brand Term Index is to research how Google’s decision to allow competitors to bid on each others brand terms has affected the Cost Per Click (CPC) of brand terms.
As you can see, [...]
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How useful would it be to know how much search volume each keyword received? You would be able to plan entire search campaigns around this information, plan traffic growth, increased revenue and ultimately the overall return on investment. Fantastic, Google have now opened the doors, allowing us to do just that.
Recent Development
Google have recently made [...]
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The Incredible Hulk movie is expected to attract crowds in Spain today, thanks to a sleek rich media campaign supporting its launch. For today only (June 20), the green beast takes over MSN Spain’s homepage to promote the release of the Universal Pictures action movie in Spain. The campaign, which uses technology developed by Eyeblaster [...]
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My view is that Google is definitely a keyword seller because everyone gets the same space. Whether you get...
Google likes to play to their own rules, and so does China. The difference of course, is that Google belongs to the...
Thanks for your post on this Dave. I’ve just had a comment left on a post of mine today on the same topic...
It’s not just Americanisms. There are other examples where it’s replacing the results with the more...
Ha! Simon, only you could come up with a wince worthy pun like that.
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