Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
Google has changed its trademark policy in the UK: +869% of CPC increase? -700% of CTR? Forget what you’ve heard, here is the truth.
Latitude Brand Term Index has been monitoring the Cost Per Click (CPC) and the Click Through Rate (CTR) of Latitude’s clients’ brand terms over the last 2 months, since Google changed its [...]
Following on from our first and second Latitude Brand Term Index graphs please find below the most recent graph.
The idea of the Latitude Brand Term Index is to research how Google’s decision to allow competitors to bid on each others brand terms has affected the Cost Per Click (CPC) of brand terms.
As you can see, [...]
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How useful would it be to know how much search volume each keyword received? You would be able to plan entire search campaigns around this information, plan traffic growth, increased revenue and ultimately the overall return on investment. Fantastic, Google have now opened the doors, allowing us to do just that.
Recent Development
Google have recently made [...]
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The Incredible Hulk movie is expected to attract crowds in Spain today, thanks to a sleek rich media campaign supporting its launch. For today only (June 20), the green beast takes over MSN Spain’s homepage to promote the release of the Universal Pictures action movie in Spain. The campaign, which uses technology developed by Eyeblaster [...]
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Following on from our first Latitude Brand Term Index graph please find below the most recent graph.
The idea of the Latitude Brand Term Index is to research how Google’s decision to allow competitors to bid on each others brand terms has affected the Cost Per Click (CPC) of brand terms.
As you can see, since our [...]
read this
Google’s new trademark bidding policy has, unsurprisingly, provoked heated controversy. As reported in this week’s Marketing magazine, a few brands, including Lastminute.com, have already threatened to take legal action over the new rules, while Eurostar and Moneysupermarket.com have asked their competitors to refrain from bidding on keywords relating to their brands.
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There was an intimate drinks reception at Bebo’s HQ in San Francisco on Wednesday evening in support of the Web Mission. As it had been described to me as “drinks in the office for a few of us”, I was expecting a few bottles of Heineken round the cubicles. But no.
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Quantifying the shifts taking place in marketing, media and distribution of attention is always a happy endeavour for those working in online marketing - and especially search. So we (and you) love our metrics around here. The latest numbers paint a satisfyingly rosy picture, as ever.
First, the IAB (Internet Advertising Bureau) has released its latest [...]
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Here are the final 5 hot tips that will help travel companies improve their returns from online marketing. The first tips, following an in-house poll among all Latitude search specialists for a presentation we gave for Travolution at the recent Travel Technology Show,were about fine-tuning your search engine marketing strategy. Now, in addition, make sure [...]
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I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL
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