Latitude Blog DIGITAL MARKETING MATTERS

• May 18, 2010
• by Simon Whittick

• Events
• Homepage selection
• Microsoft
• PPC
• Yahoo

So it was a busy first day at SMX yesterday and our COO Richard Gregory was amongst many involved in the various panels and presentations.

• January 18, 2010
• by Duncan Fisher

• PPC
• Yahoo

With all the fallout from the Bing / Yahoo deal and less than favourable trends last year, you could be forgiven for expecting Yahoo Search to continue to lose UK market share in 2010. Depending on which reports you read, it has dropped considerably from between 8 -9% to between 5 -6 % of total [...]

• July 31, 2009
• by Richard Gregory

• Homepage selection
• Microsoft
• PPC
• Yahoo

The deal has finally been announced this afternoon. So, what does this mean to the search industry?

• January 27, 2009
• by Robert Weatherhead

• Google
• Microsoft
• PPC
• Yahoo

1. Relying on Google broad match

Very few Google Adwords campaigns we see use anything other than Google broad match.  Whilst utilising broad match will ensure you get maximum coverage on as many search terms as possible, it also means that you never truly know where your money is being spent. Your campaign clicks will show against [...]

• November 20, 2008
• by Andy Heaps

• Google
• Search engine optimisation (SEO)
• Yahoo

Acknowledge existence

If your new domain is sat there gathering dust, it shouldn’t be.  Even just 1 page of relevant, unique content (rather than an error page or domain parking page) will go a long way towards informing a search engine of the domain’s existence.  The occasional link to help with indexing wouldn’t go a miss [...]

• October 13, 2008
• by Robert Weatherhead

• Digital marketing
• Events
• Google
• Microsoft
• Online Sales
• Online display
• PPC
• Search engine optimisation (SEO)
• Social media
• Technology
• Yahoo

But reading between the lines, who actually wants to be JUST a search engine?  OK there is a fair bit of money involved in it, but for how long?  Agencies and clients alike are now looking for integrated digital marketing solutions to meet their expanding need for engagement throughout the buying cycle.  The large publishers [...]

• July 4, 2008
• by James Lowery

• Digital marketing
• Google
• Research
• Search engine optimisation (SEO)
• Technology
• Yahoo

The big question is why has it taken so long to get to this point? After all, Adobe and previously Macromedia could have released the coding structure of the system to search partners years ago as they did with PDF, so why now?

This can be summed up in two words:

Silverlight and AJAX

Silverlight, Microsoft’s new Rich [...]

• May 30, 2008
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

It must be some good stuff they’re sprinkling on the cornflakes at the All Things D conference in San Diego. How else to explain IAC chief Barry Diller’s insistence that Google is “irrelevant” to the bottom line of his company, which owns Ask.com? Considering how integral relevance is to Google’s business, they might have been [...]

• May 13, 2008
• by Latitude

• Google
• Microsoft
• Yahoo

Trip Chowdhry of Global Equities Research has this to say:

Our research indicates that [the] Microsoft/Yahoo deal is dead for good. Investor optimism that MSFT may revisit YHOO is probably misplaced. Getting DOJ’s approval would have been almost impossible as anti-trust issues in this potential combination are to serious to ignore…MSFT is better off without YHOO.

So [...]

• May 9, 2008
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

Yes, it’s a veritable lonely hearts club for search giants this week…

Believe it or not - and I bet you will - it seems that Yahoo’s search tie-up with Google has “[lost] urgency” since Microsoft withdrew its acquisition bid for the former. Fancy that!

So what’s the score now?