Latitude Blog DIGITAL MARKETING MATTERS

• May 16, 2013
• by Salla Venalainen

• Latitude News
• Latitude People

Back in the beginning of 2013, Latitude  entered two teams of four people into the Cumbrian Challenge on Saturday 18th May 2013 to help raise money for Walking with the Wounded – a charity which funds both the re-training and re-education of wounded servicemen and women. The challenge is to walk 22 kilometres in the [...]

• May 16, 2013
• by Salla Venalainen

• In The Press
• Latitude News
• Press Releases

Latitude Digital Marketing has been shortlisted in the European Search Awards for the ‘Best use of Search’ in the finance, leisure and travel, gaming and third sector categories as well as the ‘Innovation’ category. The judging process looked at creative and effective implementation as well as tangible and demonstrable results in search marketing campaigns over [...]

• May 9, 2013
• by Kinloch Magowan

• MENA
• Search engine optimisation (SEO)

Latitude hosted our third Think Works breakfast session in Dubai this morning. A packed room enjoyed hearing about  tips on how to  access the global online traveler and the latest developments in SEO.  Speakers included Adrian Hands from TripAdvisor and our very own SEO guru James Lowery. You can download the slides from the day [...]

• May 2, 2013
• by Holly Wilde

• DIsplay advertising
• Uncategorized

Since the arrival of real time bidding, programmatic display advertising has principally been thought of as a technique for direct-response, performance based advertisers. Brand advertisers initially stayed away from RTB, largely due to concerns surrounding inventory quality. Things are however beginning to change and the benefits and advantages of RTB are becoming apparent to all [...]

• April 17, 2013
• by James Lowery

• Search engine optimisation (SEO)

Google then and now Larry Page thinks big and he thinks differently.  Back in 1996 when he and Sergey Brin were working together on a project at Stanford University, he recognised that the research they were carrying out to categorise information in libraries could be applied to the web, and that the graph of citations [...]