Part of the Callcredit Information Group
We recently posted a blog about the importance of monitoring traffic source beyond the web enquiry. Achieving this technically can be done in many ways, but if you use Google Analytics, it’s already extracted and stored in a series of cookies. The idea is that you can append this referrer info to your submitted enquiries, [...]
read thisThere are not many things more important to a e-commerce business than insightful analytics. Understanding the purchasing habits of your visitors and how they relate to your various marketing channels is vital in today’s competitive market. But what if your site isn’t ecommerce focused? There are many business models that work with an ‘online enquiry: offline [...]
read this
Google Analytics’ Multi-Channel Funnels have finally been released to the world at large. GA takes a bold foray away from the safe yet myopic ethos of Last Click Wins and into something a great deal more progressive – conversion attribution.
read this
Best Practice recommendations are by no means an exhaustive list but they will help you clean up and filter your data is a meaningful way.
read this
Solid, benchmarked data at the start of any campaign is absolutely vital if you are to show what you have delivered for a client and how the money they have invested has produced a return.
read thisAre you thinking of switching agency? Looking to outsource? Or do you just want to be sure you're not missing a trick or two?
Whether you're looking to start a new PPC or SEO campaign, or outsource your existing one, Latitude Express offers a solution tailored to smaller budgets.