Digital marketing

Ever wondered what happens to your CV once you send it through a speculative email address such as ‘info@company.com’ or ‘careers@company.com’? Well, you are about to find out. The five second rule The people who normally manage these accounts will either work in front of house, HR or marketing and will receive hundreds of emails [...]

Earlier this week, Conservative MP Gavin Barwell took to Twitter to reveal what he thought was a scandalous political money spinning stunt by the opposition. Whilst reading a press release posted by The Labour Party press department via TwitLonger, he was shown a Display advert which invited him to ‘date Arab girls’ and foolishly presumed [...]

Latitude hosted our second ThinkWorks breakfast seminar in Dubai this morning. A packed room enjoyed hearing about the latest developments in digital marketing and the travel industry. Speakers included Marie de Ducla from Google, Harriett Hayden from DC Storm and Darren Herbert from Latitude Digital Marketing. You can now downloads your slides through the links [...]

• March 1, 2013
• by Kinloch Magowan

• Digital marketing
• Events
• Google
• MENA

Latitude  are holding our next free Middle East breakfast seminar in on 18th March in Media City, Dubai. It promises to be a very interesting session with practical tips, tools and insight for Global Online Marketing Success from TripAdvisor, Google and Latitude. If you are a brand operating the Middle East and would like to attend, [...]

So, you have researched which regions and search engine you should target as a priority and also identified what SEO tactics are required to achieve your organic traffic goals so how should you approach your strategy from a technical perspective? What company domain structures should you implement for best practice performance? There are two main [...]