Digital marketing

Remarketing on the Google Display Network (GDN) is fast becoming a must for advertisers previously focused on ROI through search campaigns. It represents a safer option for expanding into display; targeting only consumers you know have visited your site before and have shown interest in your products. Advertising in this way can be very powerful [...]

• February 7, 2012
• by Duncan Fisher

• Digital marketing
• Google
• PPC
• Research

When Google published their earnings release for 2011 last month (http://investor.google.com/earnings/2011/Q4_google_earnings.html), one of the highlights was the reduction in cost-per-clicks across its network. Latitude Digital Marketing data experienced similar trends, seeing a drop in paid search cpcs quarter on quarter in Q4 2011. There are many factors that will have contributed to some extent; mobile [...]

Retargeting is an advertising technique used to encourage those who have visited a website without converting, to return to that site and convert. This is done by placing a cookie in a consumer’s web browser when they visit the site.  The advertiser can then retarget that user with relevant display ads on other participating websites [...]

• December 12, 2011
• by Amy Jones

• Digital marketing
• In The Press
• mobile

There are approximately 11 million smartphone users in the UK and over 15% of these are expected to browse retail sites over the forthcoming Christmas period. According to Global Mobile Statistics 2011 from MobiThinking, 1 in 7 searches are now conducted by mobile. This makes sense; our phones are readily available to us, conducting a [...]

Latitude Digital Marketing has been shortlisted for the prestigious Econsultancy Innovation Awards 2012 from a pool of over 450 competition entries. Nominated for the Innovation in Multichannel Marketing category Latitude is recognised for its work with Anglian Home Improvements on integrating multiple channels across their marketing campaign. The strategy included the introduction of a real-time [...]