Latitude Blog DIGITAL MARKETING MATTERS

• March 1, 2013
• by Kinloch Magowan

• Digital marketing
• Events
• Google
• MENA

Latitude  are holding our next free Middle East breakfast seminar in on 18th March in Media City, Dubai. It promises to be a very interesting session with practical tips, tools and insight for Global Online Marketing Success from TripAdvisor, Google and Latitude. If you are a brand operating the Middle East and would like to attend, [...]

On Wednesday 6th Feb at 8pm UK time, Google released an official blog post detailing significant changes that will be made to Adwords over the next few months. Whilst many of the changes are positive, some will require a change in advertiser strategy and one or two of the changes might be regarded as a [...]

As we embark on 2013, we  look back at how Google closed the year in their Q4 earnings call. The big focus pre-call was on the average Cost-per-Clicks that the company has been seeing  on its traffic, and how the growth in mobile and tablet traffic would impact it. A rather breathless Larry Page lead [...]

Enhanced sitelinks have now been rolled out in the UK, making paid search ads appear more organic and taking up a greater percentage of search engine results page real estate. The enhancement of the sitelinks provides additional information from ads sharing identical destination URLs within the My Client Centre, making your ad more relevant to a [...]

Google released its Q3 earnings a while back amidst a flurry of press attention. There has since been a lot of negativity surrounding the news; presumably this is not just because of the accidental early announcement bang in the middle of the trading day, but also because the leaked press release was a draft rather [...]