Google

On Monday afternoon Google rolled out an update in the US and the UK which changed the way in which comparison ad units were being displayed in the search results. The story appeared to break first on Money.co.uk, but I wanted to sit back and wait to see what else came out about this following [...]

Over the past year, we’ve seen more profound change in the way that Google rank websites than I can remember.  And irrespective of the reaction from the SEO community, without exception, all of these changes have been about improving the experience that individuals have with Google. The first of these big updates, Panda  came last [...]

So Google is rolling out yet another innovation to their keyword matching options. Google claim to be improving exact match and phrase match by allowing matches to close variants such as singular and plurals, misspellings, acronyms and stemmings. Cynics may be forgiven for thinking this is just another Google lever designed to increase traffic and [...]

Google announced product listing adverts towards the end of 2011 and they are proving a very valuable addition to paid search activity for retailers. They are also very easy to set up and implement as long as the retailer has their Google Merchant centre linked to Google AdWords. To best describe what product listings are [...]

Remarketing on the Google Display Network (GDN) is fast becoming a must for advertisers previously focused on ROI through search campaigns. It represents a safer option for expanding into display; targeting only consumers you know have visited your site before and have shown interest in your products. Advertising in this way can be very powerful [...]