Latitude Blog DIGITAL MARKETING MATTERS

• May 16, 2013
• by Salla Venalainen

• In The Press
• Latitude News
• Press Releases

Latitude Digital Marketing has been shortlisted in the European Search Awards for the ‘Best use of Search’ in the finance, leisure and travel, gaming and third sector categories as well as the ‘Innovation’ category. The judging process looked at creative and effective implementation as well as tangible and demonstrable results in search marketing campaigns over [...]

There has been a lot of hype around Facebook’s new search engine and rightly so, it’s a step change in how you can search for information online. Whilst it doesn’t represent a major threat to the likes of Google at present, what it will do is increase user engagement and ultimately the length of online [...]

As we embark on 2013, we  look back at how Google closed the year in their Q4 earnings call. The big focus pre-call was on the average Cost-per-Clicks that the company has been seeing  on its traffic, and how the growth in mobile and tablet traffic would impact it. A rather breathless Larry Page lead [...]

Latitude today releases its ‘Q3 Think Works’ mobile report highlighting the rapid growth of tablet and mobile within the retail sector and making predictions for the Christmas period. Q3 saw tablet use skyrocket, with nearly one in eight (12.6%) clicks on retail PPC adverts arriving via tablet. This is well ahead of the digital industry [...]

Latitude Digital Marketing, part of Callcredit Information Group, today announces the appointment of Richard Gregory as Managing Director effective from November 2012. Gregory joined Latitude in 2002 and after a variety of roles culminating as COO, and will now take over as part of a strategic succession plan. Alex Hoye was appointed in 2008 and [...]