Latitude Blog DIGITAL MARKETING MATTERS

• May 9, 2013
• by Kinloch Magowan

• MENA
• Search engine optimisation (SEO)

Latitude hosted our third Think Works breakfast session in Dubai this morning. A packed room enjoyed hearing about  tips on how to  access the global online traveler and the latest developments in SEO.  Speakers included Adrian Hands from TripAdvisor and our very own SEO guru James Lowery. You can download the slides from the day [...]

Latitude hosted our second ThinkWorks breakfast seminar in Dubai this morning. A packed room enjoyed hearing about the latest developments in digital marketing and the travel industry. Speakers included Marie de Ducla from Google, Harriett Hayden from DC Storm and Darren Herbert from Latitude Digital Marketing. You can now downloads your slides through the links [...]

• March 1, 2013
• by Kinloch Magowan

• Digital marketing
• Events
• Google
• MENA

Latitude  are holding our next free Middle East breakfast seminar in on 18th March in Media City, Dubai. It promises to be a very interesting session with practical tips, tools and insight for Global Online Marketing Success from TripAdvisor, Google and Latitude. If you are a brand operating the Middle East and would like to attend, [...]

Mobile is a big deal for the UAE region Smartphone penetration in the UAE is higher than in the UK. Of the people surveyed by Google, 61% of UAE respondents were using a smartphone compared with 51% in the UK. Of these people, 67% of UAE users were online with their smartphone multiple times a [...]

So, you have researched which regions and search engine you should target as a priority and also identified what SEO tactics are required to achieve your organic traffic goals so how should you approach your strategy from a technical perspective? What company domain structures should you implement for best practice performance? There are two main [...]