Latitude Blog DIGITAL MARKETING MATTERS

• February 23, 2007
• by Latitude

• Google
• Miva
• Technology

I’m all for positive thinking but reading yesterday’s New Media Age story on Miva’s pay-per-call network, giving more insight into the decision for MIVA to stand down this particular product, I can’t see it being enough to prevent the service from closing completely before the year is out? It’s to their credit that Miva is [...]

• January 5, 2007
• by Latitude

• Google
• Miva
• Yahoo

Miva will replace their search partnership with Yahoo that dates back to 2001 and start a new relationship with Google as of January 27, 2007. The annoucement came yesterday when Miva filed papers with the SEC. The battle for publishing partnerships may be a major play in the search industry this year, as well as [...]

• September 12, 2006
• by Latitude

• Miva

Performance-based marketing network Miva is adding a new pay-per-click ad offering, an in-line text link that triggers a floating ad unit with site navigation and text ads when it’s moused over. The unit, aptly named Miva InLine, mimics other controversial inline ad offerings like Vibrant Media’s IntelliTXT, which show a contextually targeted text ad triggered [...]

• August 13, 2006
• by Latitude

• Google
• Microsoft
• Miva
• Research
• Yahoo

After the Google Dance 06 and to fit in with Eric Schmidt’s busy schedule, day three of the Search Engine Strategies conference started at 10am. Given recent Google gaffs at public events (particularly on click fraud) this question and answer session was, as expected, low on controversial soundbites and high on vague statements of new [...]

• May 22, 2006
• by Richard Gregory

• Digital marketing
• Miva
• Technology

Predictions are still hot for pay per call to be a major slice of the online marketing mix. Clearly the product has been more successful in the US than in the UK, where Latitude was one of the first to launch clients on Miva‘s pay per call offering. I don’t imagine, at this stage, that [...]