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On Wednesday 6th Feb at 8pm UK time, Google released an official blog post detailing significant changes that will be made to Adwords over the next few months. Whilst many of the changes are positive, some will require a change in advertiser strategy and one or two of the changes might be regarded as a [...]
read thisMobile is a big deal for the UAE region Smartphone penetration in the UAE is higher than in the UK. Of the people surveyed by Google, 61% of UAE respondents were using a smartphone compared with 51% in the UK. Of these people, 67% of UAE users were online with their smartphone multiple times a [...]
read thisLatitude today releases its ‘Q3 Think Works’ mobile report highlighting the rapid growth of tablet and mobile within the retail sector and making predictions for the Christmas period. Q3 saw tablet use skyrocket, with nearly one in eight (12.6%) clicks on retail PPC adverts arriving via tablet. This is well ahead of the digital industry [...]
read thisWelcome! In this quarter’s mobile report we focus solely on the retail sector, looking at the growth of the tablet device, mobile conversions and mobile PPC strategies for both online only and store and web retailers. We also shine a spotlight on the UAE market and examine the future of mobile advertising through real-time bidding. [...]
read thisLatitude hosted our first ThinkWorks breakfast seminar in Dubai this week. A packed room enjoyed hearing Google MENA & North Africa MD Ari Kesisoglu talk about latest Google developments, including ways that businesses can make the most of Google+ and the innovative Google Glasses Project. Latitude COO Richard Gregory gave more insight into the convergence [...]
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