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So you’ve put together a winning line up of display placements and you’re ready to go live but how much thought have you put in to the star of the show, the creative? If you’re creative doesn’t cut the mustard then it’s highly likely that it will be ignored. Don’t panic though; we’ve put together [...]
read thisLatitude Digital Marketing today releases its quarterly Mobile Report analysing the rapid developments in Mobile and Tablet web consumption and behaviour. The last 12 months have seen a huge 202% increase in mobile web traffic with more than one in ten consumers now using their Smartphones to access the web and a further 3.5% of [...]
read thisRetargeting is an advertising technique used to encourage those who have visited a website without converting, to return to that site and convert. This is done by placing a cookie in a consumer’s web browser when they visit the site. The advertiser can then retarget that user with relevant display ads on other participating websites [...]
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Online retail has become established as a fundamental part of a consumer shopping behaviour. Consumers don’t just want to purchase online they want to be able to research, price compare, access reviews and read recommendations from others. It is forecasted by Forrester that that there will be 190 million online shoppers in the EU by [...]
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Facebook calls it the “most valuable page” on their network being where the majority of its users spend most of their time reading through their friends’ status updates. I’m referring to the HomePage of course (a.k.a. News Feeds)…
read thisAre you thinking of switching agency? Looking to outsource? Or do you just want to be sure you're not missing a trick or two?
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