PPC

…like search business. I don’t know about you where you are, but in typical UK style, we have seen more snow just as it looked like spring was around the corner. As well as hearing all about the weather, there’s a good chance you will have heard about Google’s latest brainchild, Adwords Enhanced Campaigns by [...]

On Wednesday 6th Feb at 8pm UK time, Google released an official blog post detailing significant changes that will be made to Adwords over the next few months. Whilst many of the changes are positive, some will require a change in advertiser strategy and one or two of the changes might be regarded as a [...]

Enhanced sitelinks have now been rolled out in the UK, making paid search ads appear more organic and taking up a greater percentage of search engine results page real estate. The enhancement of the sitelinks provides additional information from ads sharing identical destination URLs within the My Client Centre, making your ad more relevant to a [...]

Google released its Q3 earnings a while back amidst a flurry of press attention. There has since been a lot of negativity surrounding the news; presumably this is not just because of the accidental early announcement bang in the middle of the trading day, but also because the leaked press release was a draft rather [...]

About three years ago, Latitude blogged about the “exciting release” of paid site links on Google and recently, after countless developments to the site link product, Google announced that they would start enforcing one policy in particular. Back in 2009, Google gave selected advertisers the option to add up to four additional site links to [...]