Latitude Blog DIGITAL MARKETING MATTERS

• February 7, 2012
• by Duncan Fisher

• Digital marketing
• Google
• PPC
• Research

When Google published their earnings release for 2011 last month (http://investor.google.com/earnings/2011/Q4_google_earnings.html), one of the highlights was the reduction in cost-per-clicks across its network. Latitude Digital Marketing data experienced similar trends, seeing a drop in paid search cpcs quarter on quarter in Q4 2011. There are many factors that will have contributed to some extent; mobile [...]

Latitude Digital Marketing today releases its Mobile Review analysing the rapid growth of Mobile and Tablet in 2011 and providing predictions for 2012. Mobile and Tablet are now responsible for 13.4% of all Paid Search clicks with 8,500 clicks arriving through Google  - 2.5 times as many clicks as Yahoo and Bing Paid Search combined. [...]

• December 12, 2011
• by Nick Taylor

• Events
• Google
• mobile
• Research
• Social media
• Technology

Working in a cutting edge digital environment means one has to continuously learn, adapt and embrace the ‘New’ to stay, well, cutting edge!  To put this into the context of 2011 in search marketing, we’ve been humming on about the very discernable traits and trends mobile technology and local search are having on this industry [...]

Latitude Digital Marketing today releases its Q3 Mobile Report emphasising the rapid growth of mobile web users in 2011. Nearly one in seven of all search queries are now conducted via mobile, which is an 8% increase from 2010 when approximately one in every 15 search queries came from mobile. Smartphones are now responsible for [...]

• April 26, 2011
• by Mark Johnson

• Analytics
• Digital marketing
• Express
• Google
• PPC
• Research
• Technology

The second excerpt on the new features and changes in the new version Google analytics, which is gradually being released to users now, highlights the dashboard. Often the first set of graphs and charts that a user looks at each time they access Google Analytics, the dashboard can be a very useful tool for highlighting [...]