Google cpcs getting lower?
- February 7, 2012
- by Duncan Fisher
When Google published their earnings release for 2011 last month (http://investor.google.com/earnings/2011/Q4_google_earnings.html), one of the highlights was the reduction in cost-per-clicks across its network. Latitude Digital Marketing data experienced similar trends, seeing a drop in paid search cpcs quarter on quarter in Q4 2011. There are many factors that will have contributed to some extent; mobile [...]
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DIGITAL MARKETING MATTERS