Latitude Blog DIGITAL MARKETING MATTERS

• May 9, 2013
• by Kinloch Magowan

• MENA
• Search engine optimisation (SEO)

Latitude hosted our third Think Works breakfast session in Dubai this morning. A packed room enjoyed hearing about  tips on how to  access the global online traveler and the latest developments in SEO.  Speakers included Adrian Hands from TripAdvisor and our very own SEO guru James Lowery. You can download the slides from the day [...]

• April 17, 2013
• by James Lowery

• Search engine optimisation (SEO)

Google then and now Larry Page thinks big and he thinks differently.  Back in 1996 when he and Sergey Brin were working together on a project at Stanford University, he recognised that the research they were carrying out to categorise information in libraries could be applied to the web, and that the graph of citations [...]

• April 10, 2013
• by James Lowery

• Search engine optimisation (SEO)

Great data helps us do our jobs.  Data informs our decisions.  Because data is so important to us, we invest a massive amount of time in making it easier to understand and analyse. When we find a hole in the data we use to make campaign decisions, it hurts. When Google decided to stop passing [...]

…like search business. I don’t know about you where you are, but in typical UK style, we have seen more snow just as it looked like spring was around the corner. As well as hearing all about the weather, there’s a good chance you will have heard about Google’s latest brainchild, Adwords Enhanced Campaigns by [...]

So, you have researched which regions and search engine you should target as a priority and also identified what SEO tactics are required to achieve your organic traffic goals so how should you approach your strategy from a technical perspective? What company domain structures should you implement for best practice performance? There are two main [...]