Latitude Blog DIGITAL MARKETING MATTERS

• April 16, 2013
• by Social Squad

• Social media

Check in to your favourite business the Foursquare way If you’re a hardcore fan of social media, then you’ll already have planned to make Tuesday 16th April 2013 a digital day to remember. The world’s most popular location-based social networking event is finally here, and with several businesses offering a special for 4sq Day, this [...]

Spring! Well nearly. It means it’s time to brush off the social media strategy and delve into mastering marketing through the hippest platform around, right? Well, not so fast. The trusty ‘old’ Facebook (with the practically ancient lifespan of nine years) might just be the channel to invest in this year. While many thought of [...]

Rodica Maria Lazar, Latitude’s Online Marketing Executive, researched introducing social media into the practice of public affairs as part of her Public Relations post-graduate degree from Manchester Metropolitan University. Below are some of the key findings. Social Media is causing a wave of disruption creating new outcomes in terms of transparency and accountability for the [...]

We are social beings, we rely on the interaction with other people to educate us and inform our decisions, and over the past couple of years, we’ve seen the web catch up with this idea.  Sure, there have been social forums and communities on the Internet since the days of Newsgroups and IRC, but it’s [...]

• December 12, 2011
• by Nick Taylor

• Events
• Google
• mobile
• Research
• Social media
• Technology

Working in a cutting edge digital environment means one has to continuously learn, adapt and embrace the ‘New’ to stay, well, cutting edge!  To put this into the context of 2011 in search marketing, we’ve been humming on about the very discernable traits and trends mobile technology and local search are having on this industry [...]