Latitude Blog DIGITAL MARKETING MATTERS

• December 12, 2011
• by Nick Taylor

• Events
• Google
• mobile
• Research
• Social media
• Technology

Working in a cutting edge digital environment means one has to continuously learn, adapt and embrace the ‘New’ to stay, well, cutting edge!  To put this into the context of 2011 in search marketing, we’ve been humming on about the very discernable traits and trends mobile technology and local search are having on this industry [...]

• November 30, 2011
• by Neil Fairweather

• Events
• Gaming
• Latitude People
• mobile
• Social media
• Technology

The Sports & iGaming Conference took place on Wednesday the 23rd of November at the Pinsent Masons building in London and showcased a plethora of huge brand names within the Sports and iGaming sector, from Liverpool FC (which will always get a mention from me) to Paddy Power. Not only do these industries work hand [...]

• July 13, 2011
• by Retail Champions

• Social media
• Technology

By using Facebook, retailers have access to their customers like never before and customers likewise have access to their favourite retailers.

• April 26, 2011
• by Mark Johnson

• Analytics
• Digital marketing
• Express
• Google
• PPC
• Research
• Technology

The second excerpt on the new features and changes in the new version Google analytics, which is gradually being released to users now, highlights the dashboard. Often the first set of graphs and charts that a user looks at each time they access Google Analytics, the dashboard can be a very useful tool for highlighting [...]

• April 13, 2011
• by Mark Johnson

• Analytics
• Google
• PPC
• Search engine optimisation (SEO)
• Technology

In mid March Google unveiled to users at a conference in San Francisco the new version of Google Analytics. For a while now, some of us have been able to use the new version and have had some fun trying to find out where some of the features have moved to within the new interface. To view [...]