Part of the Callcredit Information Group
There’s never a dull moment (or evening) in search marketing. After the Bing/Facebook announcement Wednesday night, last night saw the double whammy of Google announcing impressive Q3 earnings, while yahoo.com was down for an hour.
read this
So it was a busy first day at SMX yesterday and our COO Richard Gregory was amongst many involved in the various panels and presentations.
read this
With all the fallout from the Bing / Yahoo deal and less than favourable trends last year, you could be forgiven for expecting Yahoo Search to continue to lose UK market share in 2010. Depending on which reports you read, it has dropped considerably from between 8 -9% to between 5 -6 % of total [...]
read this
The deal has finally been announced this afternoon. So, what does this mean to the search industry?
read this
1. Relying on Google broad match Very few Google Adwords campaigns we see use anything other than Google broad match. Whilst utilising broad match will ensure you get maximum coverage on as many search terms as possible, it also means that you never truly know where your money is being spent. Your campaign clicks will [...]
read this
ICO has extended compliance dead line by one year http://www.ico.gov.uk/~/media/ documents/pressreleases/201...
Hi James, I think number 6 is an interesting prediction and agree with what you’ve said. I was also reading...
Looking forward to the day already, should be fantastic fun and the more people involved the better – for...
Thank you, Andrew for this. To be safe what I just did is automate the bid based on average position, and of course...
Hi Marjorie. There are times when it runs smoothly and times when they can fail. We are in communication with...
DIGITAL MARKETING MATTERS