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At the end of last year I attended the CIPR Northern Conference with my fellow PR pal, Rodica Maria Lazar, which was an insight into the future of PR and the most effective strategies from a range of industries and brands in 2012. It was interesting to hear the different thought processes behind campaigns and [...]
read thisGoogle is celebrated by its users and feared by its servants, much like Zeus who created the first Olympic Games in 776 BC. Tweaking its algorithm constantly, Google reaffirms its authority every second – sending lightning bolts through the typing fingers of every SEO copywriter who is trying to cheat the system. A web page [...]
read thisIt’s been a couple of months now since the Google Penguin update, which has had a significant effect on the way PRs do things. Google really hammered the message home that this is something that does concern a business’s PR strategy, and subsequently lots of companies have been forced to reevaluate. Bye, bye Spam Penguin’s [...]
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