Part of the Callcredit Information Group
Google is adding application icons to iPhone & Android targeted PPC adverts that have the “Click to Download” option enabled. To enable the application icon make sure the “Destination URL” field includes a full link to where the app can be downloaded in the app store, then Google will automatically find and display the icon [...]
read this
We all agree that Social Media is now huge. The stats released recently have all been mindboggling. Facebook has announced 500million users! Twitter is reporting 50million tweets every day! YouTube is claiming 24hours of video is uploaded onto Youtube EVERY minute. However… to truly understand the opportunity available within the digital marketing landscape, you need [...]
read this
Adwords has a number of settings, all of which can be used to ensure your AdWords campaign is targeted and refined.
read this
A PPC campaign is never perfect. It can always be optimised, tested and refined. For a long time, PPC manager have been looking to answer the following questions 1) What is a good Click Through Rate (CTR)? 2) What is a good Cost Per Click (CPC)? 3) What is a good Return On Investment (ROI)? [...]
read this
Following on from my Keyword Infringement blog post earlier this month, this morning’s judgement from the ECJ heralded a victory to Google
read thisAre you thinking of switching agency? Looking to outsource? Or do you just want to be sure you're not missing a trick or two?
Whether you're looking to start a new PPC or SEO campaign, or outsource your existing one, Latitude Express offers a solution tailored to smaller budgets.