Latitude Blog DIGITAL MARKETING MATTERS

• May 2, 2013
• by Holly Wilde

• DIsplay advertising
• Uncategorized

Since the arrival of real time bidding, programmatic display advertising has principally been thought of as a technique for direct-response, performance based advertisers. Brand advertisers initially stayed away from RTB, largely due to concerns surrounding inventory quality. Things are however beginning to change and the benefits and advantages of RTB are becoming apparent to all [...]

Earlier this week, Conservative MP Gavin Barwell took to Twitter to reveal what he thought was a scandalous political money spinning stunt by the opposition. Whilst reading a press release posted by The Labour Party press department via TwitLonger, he was shown a Display advert which invited him to ‘date Arab girls’ and foolishly presumed [...]

In this quarter’s Mobile Report we focus solely on the gaming sector, looking at the importance of the mobile device despite signs of slowing growth. We also review the upcoming Adwords Enhanced Campaign update which will have significant implications and give practical advice on how to prepare your PPC campaigns for the changes. Not forgetting [...]

So you’ve put together a winning line up of display placements and you’re ready to go live but how much thought have you put in to the star of the show, the creative? If you’re creative doesn’t cut the mustard then it’s highly likely that it will be ignored. Don’t panic though; we’ve put together [...]

Enhanced sitelinks have now been rolled out in the UK, making paid search ads appear more organic and taking up a greater percentage of search engine results page real estate. The enhancement of the sitelinks provides additional information from ads sharing identical destination URLs within the My Client Centre, making your ad more relevant to a [...]