I’m always banging on about my own experiences as if they’re a relevant barometer for other things. It tends to mean things are limited to football, marathon running and new [...]
The Display Team at Latitude discusses personalisation for the Gaming industry.
Earlier last year RTB opened up its arms to mobile Display Advertising, which has been great news for advertisers and agencies alike. It’s now been predicted that 45% of mobile display buys will be through RTB by the end of 2014. But why are we so excited about it?