Our approach to online display
Online users exposed to both search and display advertising campaigns are 244% more likely to purchase the advertiser’s products and services.
Reach and Response
Display advertising is not just a vehicle for direct response conversion; it can do much more. It can be a major driver of traffic for your website, a method of increasing brand awareness and part of any successful online advertising campaign. Whether used alongside offline marketing channels or as a standalone online campaign, a well-executed display campaign can achieve excellent ROI and produce sustainable results month on month.
Display advertising allows you to position your brand within appropriate areas, sites and networks to target quality consumers and drive additional traffic to your website. These consumers may convert to customers, or bookmark your site for future reference, or tell their friends and family about your site, or they may even blog about it.
We always look at the wider picture rather than just top line stats. We understand the relationship between PPC, SEO and display, how users are engaged by advertising right through their browsing experience and how to optimise this experience to improve overall campaign performance. By integrating your search and display campaigns, we will help ensure a maximum online reach, and therefore optimal results.
We Plan Strategically
When you come to us with a problem that needs solving or an opportunity that needs tackling head on, we devise a media plan to suit your requirements. This might mean building a presence on some of the most well-known and well visited sites on the internet as a branding exercise, or targeting a niche demographic on a social networking site to increase direct response conversions, or a mixture of both of these. There are limitless possibilities in the way a display campaign can be planned and executed; the knowledge, experience and relationships we have are extremely valuable in securing the best possible placements at the optimum prices to ensure maximum ROI.
Our Display Advertising Process
Though every campaign is unique, we approach them all with the same well-developed process to ensure success. Most importantly, we always undertake ongoing campaign optimisation to achieve the best conversion rates and ROI.
- We consult with you to confirm your requirements and preferred delivery method
- We open negotiations with the networks and / or niche sites that have been identified as relevant to your campaign
- We create a media plan including all the elements which are consistent with your overall branding strategy and will deliver the required results
- We help you develop compelling creative executions in all the latest technical formats, with your partner agencies or ours
- We can do full campaign implementation using ad serving technology if necessary
- We monitor the campaign using state of the art analytics to constantly improve performance against set targets
- We provide regular, in-depth and informative reporting
Interested? Contact us