Facebook Advertising

What is Facebook Advertising?

There is a marketing platform that allows you to precisely target your customers with messages based on both what they like and what they are doing. And you can reach them for a fraction of the cost of other forms of display advertising in a way that complements your search engine marketing activity – and together will deliver amazing results.

Facebook has changed the way we use the Internet. Every day, millions of people spend 25 minutes on the site revealing detailed information about their likes and dislikes. This means that smart advertisers can target consumers based on astonishingly accurate profile information, and reach them at exactly the right time. On top of keyword targetting there are many different targetting options including:

- Location (by country and city)
- Age
- Gender
- Education
- Relationship status
- Sexual orientation
- Language
- Workplace

Facebook Advertising for less with Latitude Express

Using our years of experience as the top performer in the paid search market, the Latitude Express team is using Facebook advertising to deliver exceptional results to our clients. With our unique fluid bid management system, we maximise the returns on your spend and create increased cost efficiencies. Facebook allows us to create far more detailed adverts than through traditional PPC activity, making use of imagery and the larger character limit. Through segmentation and accurate targeting, Latitude Express will deliver the most effective adverts to customers when they are most likely to respond.