PPC with Latitude ExpressPPC with Latitude Express

50% of online purchases are preceded by research on a search engine.
ComScore

Pay Per Click (PPC) marketing on search engine results pages (SERPs) has proven to be one of the most effective and targeted internet marketing channels. With PPC, you choose keywords that are relevant to your business or service, then each time someone searches on those keywords, your ad will appear on the SERP, usually above or alongside the natural search results. Appearing in the paid search listings is free; you only pay when someone clicks on your advert. The ads appear on all three of the major search engines: Google, Yahoo and MSN.

Latitude Express can help get your website listed, whatever your budget. The targeted and ‘pull’ nature of PPC makes it possible to reach consumers who are actively seeking your product or service. PPC’s measurability means you can monitor performance to a very granular level and understand the ROI right down to individual keyword level.

With Latitude Express, you can start a PPC campaign on a trial basis. With a flat management fee of just £499 pcm, you can sign up today and get your campaign live in three days. On top of the management fee, you decide how much you want to spend per month on clicks. You can spend as little as you want, but most clients find that about £500 pcm is the minimum click spend needed to make the time spent setting up the campaign worthwhile. You can spend up to £15,000 pcm on clicks with Latitude Express; if you’re spending much more than this, you’ll probably find Latitude Group’s services more cost-effective.

What’s more, there is no contractual tie-in. You can trial PPC with Latitude Express for a month or two and then stop, or restrict your PPC campaign to certain months of the year if your business is seasonal. Of course, you will get best results with a campaign that runs over a longer period, but we know that, for SMEs, flexibility is key.

With the ability to advertise across all three major search engines, and campaign management by qualified professionals, we believe there is no better or easier way than Latitude Express for SMEs to start benefiting from PPC advertising.

Ready to start?

Sign-up now and you could get your campaign live in 3 working days.

 

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