Google Trademarking

London Office: 55 New Oxford Street, London, WC1A 1BS, UK / Tel: 020 7952 8000 / Fax: 020 7952 8001
Cheshire Office: Mandarin Court, Warrington, Cheshire, WA1 1GG, England UK / Tel: 01925 413513 / Fax: 01925 420118

Google’s new policy on trademarked terms, effective as of 5 May 2008, will present many challenges but will also create opportunities for marketers.

Latitude’s Market Update on Google’s Trademark Policy gives you an idea of what impact to expect when the change takes effect. It is intended to help you take decisive, informed action.

To view the Market Update, please click here.

To access Latitude’s main site, please click here.