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Why use mobile marketing
The world of marketing is fast changing. Among the new platforms and channels that are emerging every day, mobile is beginning to take a strong lead. There are an estimated 11 million Smartphone users now in the UK alone. With increasing number of people using mobile, the audience for advertising is also growing.
Not only is the audience huge but the reach of mobile is significant in terms of time. People carry mobiles everywhere, day and night. In the UK, search volumes from mobile devices peak when desktop-based search traffic breaks i.e. in the evenings. For many businesses these hours of day are also peak conversion times. Mobile advertising lets you reach more customers at the moment they are ready to act!
Latitude Mobile Papers
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Mobile advertising at Latitude
Latitude is staying ahead of the curve with mobile marketing. We at Latitude have understood the need for mobile advertising and can see its potential in terms of a larger audience for our clients with greater reach! Mobile is a platform with unending possibilities in terms of apps, advertising, search and sites.
Latitude began its foray into mobile through successful mobile search campaigns for its clients. Search on mobile can be done on three levels i.e. location based targeting, separate targeting for different mobile platforms (e.g. iphone, ipad) and carrier based targeting (e.g. orange, O2). Latitude is also employing mobile display advertising to support search on mobile as it aids greater brand growth and lowers cpcs. Ultimately this also delivers additional number of signups, sales and enquiries to clients.
With mobile becoming a huge platform, Google launched the Mobile Advertising Platform ‘AdMob’ in 2010. Experts at Latitude are leveraging this new product to help achieve greater results from your mobile campaigns!